The rainbow flag that unfurled over a movement and, in many ways, gave it definition and a public identity was the creation of one man, Gilbert Baker. More than 25 million people changed their Facebook profile photos to reflect the universal symbol of gay pride. The Empire State Building was similarly bathed in rainbow hues, and Niagara Falls was transformed into a cascade of color. It was four days after the Supreme Court’s landmark decision guaranteeing gay couples the right to marry.
On June 30, 2015, when the White House was transformed by outdoor lighting into a representation of the rainbow, people instantly grasped its significance.